CLIENTE 01
ZEISS
Content, campaigns, and reporting
Case 04 / Agency Experience / 2013–2017
From writing posts to thinking about results.
My time at WPN in São Paulo began with content creation and grew into campaigns, websites, SEO, and performance analysis.
WPN · São PauloContent / SEO / Digital Strategy2013 — 2017
01 / My journey
From content to strategy.
I started at WPN creating social media content. Over time, I became involved in campaigns, websites and blogs, SEO projects, and performance reporting.
That’s where I began connecting communication, search behavior, and business outcomes.
01Conteúdo
02SEO
03Sites & Blogs
04Análise
02 / Marcas e projetos
Diferentes marcas.
Diferentes desafios.
A few clients I worked with during that period, on projects ranging from content creation to performance analysis.
CLIENTE 02
B.You Açaí
Website, SEO, social media, and reporting
CLIENTE 03
Balconista S.A.
Social media, website, blog, and reporting
CLIENTE 04
Roles
Social media, website, blog, and reporting
03 / Projeto interno de SEO
First page
do Google.
do Google.
I taught myself SEO and spotted an opportunity in local search. Instead of targeting broad keywords, I focused on location-specific searches such as “agência de marketing digital em São Paulo”, trabalhando a palavra-chave e a localização no conteúdo e na otimização do site da WPN.
At the time, we reached Google’s first page. That experience helped the agency start offering SEO as a service to clients.
04 / O que ficou
I started out wanting to write better posts. I left wanting to know what happened after someone read them.
An experience that still shapes how I think about content, communication, and strategy.